Sophia Chen is a dynamic marketing executive with over 18 years of experience in global brand strategy, digital marketing, and consumer engagement. As the Global Head of Marketing at Spotify, Sophia leads the company’s efforts to drive user growth, brand loyalty, and product adoption across diverse markets.
In her role, Sophia is responsible for developing and executing Spotify’s global marketing strategy, focusing on personalized content experiences, strategic partnerships, and innovative digital campaigns. Under her leadership, Spotify has expanded its reach into new regions, launching successful campaigns that resonate with both global audiences and local communities. Her work has been pivotal in establishing Spotify as a leader in the streaming industry, with a strong brand presence and a growing subscriber base.
Before joining Spotify, Sophia was the Vice President of Global Marketing at Netflix, where she was instrumental in launching Netflix Originals and driving the company’s international expansion. She also held senior marketing roles at Nike, where she led campaigns that connected the brand with younger, digitally savvy consumers, and at Apple, where she was part of the team that launched several key product lines, including the iPhone and Apple Music.
Sophia holds a Bachelor’s degree in Business Administration from the University of Southern California and an MBA from the Wharton School at the University of Pennsylvania. She is a frequent speaker at industry conferences and a mentor for emerging leaders in marketing. In her personal time, Sophia enjoys discovering new music, traveling, and exploring different cultures. She is based in New York City, where she lives with her partner and two children.